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Kamal-Deen Abdulai, the Deputy National Communications Director of the New Patriotic Party (NPP), has quizzed the Minister for Communication, Digital Technology, and Innovations, Sam Nartey George, over DStv subscription fees.
The NPP man quizzed Sam George on whether more channels mean the reduction he promised Ghanaians.
According to Kamal-Deen Abdulai, Sam George’s approach to the DStv subscription fees saga was wrong.
Speaking on Breakfast Daily on Channel One TV on Tuesday, September 30, 2025, Kamal-Deen Abdulai stated, “To my brother Sam George, talk is cheap. You can do all the talking and raise your muscles, but trust that people stand by the law. When investors come into this country, they look for fine lawyers and engage them.
“They also engage tax experts and marketing experts. That is a serious investor’s approach. So, when you come up with threats, they don’t care. They will also go and consult their people. The whole thing then becomes like a fight,” he added.
He added, “At least he was lucky because the public was with him. All he needed to do was to water the grounds enough with the public and find a way of getting the public to issue statements to DStv.
“When they see that, they will know the public is serious. But he didn’t do that. Rather, he came out with threats, only for him to come at the last minute to announce that subscribers are going to enjoy more channels. Does more channel mean reduction?” he questioned.
His remarks follow Samuel Nartey George, who announced that Ghanaian DStv subscribers will enjoy between 33% to 50% increased value.
According to Sam George, MultiChoice Africa has committed to an unprecedented increase in value offers specifically for the Ghanaian market.
Speaking at a media briefing, Sam George stated, “ MultiChoice Africa has committed to an unprecedented increase in value offer only in Ghana, which will result in Ghanaian DStv subscribers getting more services for less”.
“Depending on the DStv package or bouquet you use, subscribers will get between 33% to 50% more value,” he added.
Under the arrangement, subscribers on the GHS59 Padi Bouquet will be upgraded to the Access Bouquet valued at GHS99, gaining 35 more channels and saving 40 per cent. Access Bouquet subscribers (GHS99) will move to the GHS190 Family Bouquet and save 48 per cent.
Family Bouquet users (GHS190) will be bumped up to Compact (GHS380) and enjoy live football matches, with a value increase of 50 per cent. Compact subscribers (GHS380) will receive the Compact Plus package (GHS570), saving 33 per cent.
Compact Plus (GHS570) will get Premium (GHS865) with 18 extra channels and a 34 per cent value gain. Premium subscribers will retain current content and also entry into a draw to win fully paid trips to selected Premier League matches.
Sam George, the Minister for Communications, has weighed in on the recent price adjustment by Multichoice DSTV.
The Minister, in an interview, expressed discontent with those who continue to criticise the new pricing, emphasising that the adjustments are a step in the right direction.
According to Sam George, some people don’t like him, and so they won’t accept the reduction because it came from him.
Speaking on Channel One TV’s The Point of View on Monday, September 29, 2025, Sam George stated, “I don’t understand why anyone would have a problem if somebody wants to pay 865 cedis to get into a raffle. Bernard people go and bet on football matches and stake more than 1000 cedis on one game.
So if the person chooses to stake 865 for a month, what is your problem? If you cannot afford 865 cedis, there is 570 cedis, which still gives you the same value. So, you can choose to pay 865 cedis or choose to pay 570 cedis”.
“There are people who don’t like Sam George, and so they won’t accept the reduction because it came from me, so they can pay the 865 cedis. Those who are patriotic citizens and appreciate the work of a good government that is working for them will pay their 570 and still get their premium content”, he added.
Sam George further added, “I have heard people say that DStv has done this before; that is not correct. That is why the presser I did, I said this is unprecedented in DStv’s own marketing modules.”
“What DStv has normally done is that you must be an active subscriber, you must renew before the expiration of your current subscription, and you enjoy it for only one month. What we have done with them is a bouquet agonistic,” he said.