Sam George, the Communication minister, has fired back at MultiChoice operators of DSTV following their recent statement claiming it was not tenable to reduce prices in the manner proposed by the Minister.
According to Sam George, the statement issued by DSTV Ghana vindicates his earlier position that they simply do not take the Ghanaian people seriously enough.
In a post on X in reaction to DSTV’s statement on Sunday, August 3, 2025, Sam George wrote, “I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied”.
Sam George noted, “This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase.
I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected”.
The Communication Minister further revealed that DSTV proposed that he allow them to maintain the collection of the exorbitant bouquet prices as they stand.
He added, “In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?
For far too long, corporations have fleeced the Ghanaian people. There has been a RESET, and it demands a new style of public service that is fiercely protective of the Ghanaian people. I remain empathetic to the Ghanaian staff of DStv, but I believe that they should stand with the rest of us as we demand what is right for us”.
Sam George, however, reiterated that he remains open to constructive engagements that are centred on price reduction.
MultiChoice DSTV, in their statement, stated it was not tenable to reduce prices in the manner proposed by the Minister.
DSTV Ghana statement issued on Sunday, August 3 and signed by Alex Okyere, Managing Director of DSTV Ghana, read, “MultiChoice notes with concern the recent statements made by the Honourable Minister of Communications, Digital Technology and Innovation, Mr Samuel Nartey George, regarding DStv pricing in Ghana.
It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage with the Honourable Minister candidly and in good faith on this important matter. In an effort to arrive at a resolution, we have made a proposal to the Honourable Minister and the National Communications Authority (“the NCA”) on an alternative further engagement avenue”.
MultiChoice DSTV further added that after operating in Ghana for over 30 years, they are mindful of the dire implications that an impasse may have.
“Having operated in Ghana for 30 plus years, we value our employees, contract staff, dealers, installers, agents, and retailers in Ghana. We are mindful of the dire implications that an impasse may have on you and your livelihoods, and we assure you that we are committed to working together with the Honourable Minister and the NCA to resolve this matter”.
The statement added, “While we appreciate the recent appreciation of the Cedi (which we have never referred to as a “fluke”, it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister”.
MultiChoice DSTV statement comes on the heels of Sam Nartey George, the Minister of Communications, Digital Technology and Innovations, telling DSTV that the mistreatment of the Ghanaian consumer is enough.
Meanwhile, the back and forth between Ghana’s Communication Minister, Sam George and DSTV Ghana comes after the minister revealed MultiChoice broadcast license will be suspended by the National Communications Authority (NCA) if they fail to reduce subscription prices by August 7, 2025.
According to Sam George, Ghana’s Premium bouquet sells for the equivalent of US$83 while as same bouquet in Nigeria sells for US$29.
See the statement below:
I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
— Sam 'Dzata' George 🦁🇬🇭 (@samgeorgegh) August 3, 2025
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued… pic.twitter.com/0Gfgvu7VDP