 would secure 42%, with the New Patriotic Party (NPP) securing 15.9%.){kind=link}
The University of Media, Arts and Communication (UniMAC) pseudo-political marketing consulting firm, Fusion Consult, has revealed a shocking poll.
According to Fusion Consult, if elections were held today, the National Democratic Congress (NDC) would secure 42%, with the New Patriotic Party (NPP) securing 15.9%.
The pseudo-political marketing consulting firm, however, noted that 42.1% of the respondents remain undecided, suggesting that other people are yearning for a third force.
Speaking at UniMAC Political Strategy Lab, organised by level 400 Political Marketing students, held on Saturday, September 13, 2025, a representative of Fusion Consult stated, “The NPP loyal region is slowly showing fatigue. The Ashanti and the Eastern Region are slowly showing fatigue, and the swing area, like the Accra and Central Region, is also getting disengaged, and the youth remain largely undecided”.
They added that flagship policies have been positively remembered, but the poor delivery of Job creation and other social welfare programs caused the NPP defeat.
UniMAC’s pseudo-political marketing consulting firm highlighted that economic hardship, unemployment, corruption, and credible leadership remain factors shaping voters’ decision-making.
Fusion Consult also revealed that more than 60 per cent of the respondents asserted that they lack confidence in the credibility of the NPP, adding that internal challenges, disunity, factionalism and weak grassroots engagement undermine the NPP’s mobilisation.
UniMAC’s pseudo-political marketing consulting firm also revealed why the NPP lost the 2024 elections, saying, “hardship, unfulfilled promises, arrogance and complacency, voter apathy, especially among the young demography”.
They, however, propose that the NPP establish a new market orientation, noting that most of the NPP marketing orientations were sole-oriented or product-oriented, creating policies only for voters without taking into consideration whether it benefits people or not.
Fusion Consult highlighted that the NPP campaign is more of sloganerring, fun and vibes during election campaigns and after, people do not remember any core message.
They suggested the NPP leverage Market intelligence and be voter-centric.
Meanwhile, Alexander Afenyo-Markin, the minority leader in parliament who was at the event, also warned Ghana’s political class, particularly the two leading parties, the New Patriotic Party (NPP) and the National Democratic Congress (NDC).
The minority leader asserted that there may be an unexpected political shift soon, where the youth of Ghana will soon reject both the NPP and the NDC.
Afenyo-Markin highlighted that social media has made it easier for young people to mobilise against the two leading parties if they feel continuously betrayed.
Speaking at UniMAC Political Strategy Lab, organised by level 400 Political Marketing students, held on Saturday, September 13, 2025, Afenyo-Markin stated, “This is a warning to those of us who are in political leadership”.
“The way social media is operating now, if care is not taken and the youths lose trust in the two political parties, they will take over, and we’ll find ourselves in this hole.”
“They will not listen to you because you have told them that there is no need for due process,” he cautioned.
Afenyo-Markin urged his colleagues in politics to focus on governance and not to fall into a vicious cycle of you do me, I do you.
He added, “And those, my colleagues in politics, who have ears should hear me and hear me well. It may be faster than we think if we don’t sit up to focus on governance. Otherwise, we will repeat this vicious cycle of you do me, I do you.”
“One day, the youth will get up and say, you these two people, NPP, NDC, we realise that you are not serious.
So when we vote for you, you come, then you misbehave, then you go, then another will come. We are tired of you,” the minority leader added.
Watch the video below:
According to UniMAC's pseudo political marketing consulting firm, Fusion Consult, if elections were held today, the NDC would secure 42%, the NPP 15.9%, while 42.1% remain undecided. pic.twitter.com/ELjlWWDKv2
— Ghana Chronicles (@_GhChronicles) September 13, 2025