A survey conducted by Ipsos, a global leader in market research, has revealed that about 97% of DStv subscribers in Ghana back the Minister of Communication, Digital Technology and Innovations, Sam George’s demands for DStv price reduction.
According to the Survey, the poll shows that about 75% of the subscribers view the charges for DStv services as exorbitant.
Parts of a summary of the report read, “Most customers (75%) perceive DStv fees as high or very high, while only a quarter see them as medium to low. Though DStv is usually perceived as a premium service in the market, this finding suggests that pricing could nevertheless become a major concern for customers if other measures are not taken by the service provider to address the issue,”
“Customer opinions on DStv/Multichoice value are polarized — while 50% see good value in the service, 44% disagree. This split perception indicates a potential gap in service delivery or misalignment between customer expectations and the service provided. Targeted communication or service enhancements might address this,” it added.
It also added, “Despite high costs, 59% of customers intend to continue their subscriptions. While loyalty remains strong, it could be challenged by higher prices and concerns over value for money in service provision”.
The survey reports come at a time when Ghana’s Communication Minister has waged a war on Multichoice operators of DStv.
Meanwhile, the National Communications Authority (NCA) confirmed that MultiChoice Ghana has agreed to the directive from the Minister for Communication, Digital Technology and Innovations to establish a Stakeholder Committee that will evaluate DSTV pricing in Ghana.
The NCA statement read, “MultiChoice Ghana has agreed to the directive from the Minister for Communication, Digital Technology and Innovations to establish a Stakeholder Committee that will evaluate DSTV pricing in Ghana. The company has also committed to fully participating in this process.”
Sam George had earlier replied to MultiChoice Ghana, operators of DStv, after they refuted claims that they had agreed to reduce their subscription prices.
According to Sam George, he has no intention to tolerate the disrespect from DStv to Ghanaians.
The sector minister revealed, the National Communication Authority (NCA) will proceed to shut down DSTV operations tomorrow, September 6, 2025.
In a statement released, MultiChoice Ghana stated, “We have noted the statement made by the Minister for Communications Technology and Innovation, Hon. Samuel Nartey George.
We continue to engage with the Minister in a bid to find an amicable solution that is beneficial for all parties involved, but does not jeopardise the viability of the DSty service.
We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction”.
In a post on X in reaction to MultiChoice’s statement, Sam George wrote, “Let me be clear, I have no intention to continue tolerating the disrespect to Ghanaians by DStv.
If MultiChoice is not interested, as they claim in their last statement, in discussing a reduction in prices as they had indicated to me, we would proceed to effect the shutdown tomorrow as indicated.
DStv indicated their willingness to engage the Ministry on its concerns on pricing and prayed us to stay our enforcement action. If they have changed their position, then we simply would enforce the regulatory action”.
He added, “No company is above the law. When MultiChoice is ready to discuss price reduction, they can come to the negotiation table. Until then, there is nothing for us to meet over. The @NCAGhana would carry out enforcement.
Ghana is open for businesses that respect our laws and institutions”.
Additionally, the CEO of the Consumer Protection Agency, Kofi Kapito, has urged Ghanaians to boycott Multichoice DSTV and GOTV services.
According to Kofi Kapito, Ghanaians must boycott DSTV and GOTV by switching them off in protest against rising subscription costs.
He confidently emphasised that Multichoice’s exploitation of Ghanaians is enough.
Speaking at a press conference in Accra on Wednesday, August 27, 2025, Kofi Kapito stated, “We can send them a strong message by just showing our displeasure by switching our subscriptions off to let them know that if they don’t reduce it, we will keep disconnecting our subscriptions”.
“We, the consumers who subscribe to their business, are telling them that enough is enough,” he said.
Kofi Kapito added, “They need to listen to the consumer, the subscriber, who makes them money. Just like in any business, if you are selling and I keep telling you that the cost of your product is too high and you don’t listen, if I stop buying from you, eventually your business might fold up. There is some power afforded a consumer to use to let a business understand that they are unhappy with their services”.
See details of the poll below:
https://drive.google.com/file/d/1Nj0sUo0seA9_1HjYiolmRm-Qu9UcNd1c/preview