The Minister of Communications and Digitalisation, Sam George, has announced he will brief Ghanaians on the outcome of the stakeholder committee tasked with assessing DStv pricing.
In a post shared on X, Sam George wrote, “Tomorrow, at 3 pm, we would engage the Nation on the outcome of the work of the stakeholder committee that has been chaired by myself”.
The National Communications Authority (NCA) had earlier revealed that the stakeholder committee tasked with assessing DStv pricing in Ghana will present its report on September 29, 2025.
On September 23, the NCA, in a statement, revealed the committee had made significant progress but requested an additional week.
According to the NCA, Sam George, the sector minister, has granted a week’s extension to the committee.
It will be recalled that the National Communications Authority (NCA) confirmed that MultiChoice Ghana has agreed to the directive from the Minister for Communication, Digital Technology and Innovations to establish a Stakeholder Committee that will evaluate DSTV pricing in Ghana.
The NCA statement read, “MultiChoice Ghana has agreed to the directive from the Minister for Communication, Digital Technology and Innovations to establish a Stakeholder Committee that will evaluate DSTV pricing in Ghana. The company has also committed to fully participating in this process.”
Sam George had earlier replied to MultiChoice Ghana, operators of DStv, after they refuted claims that they had agreed to reduce their subscription prices.
According to Sam George, he has no intention to tolerate the disrespect from DStv to Ghanaians.
The sector minister revealed that the National Communication Authority (NCA) will proceed to shut down DSTV operations tomorrow, September 6, 2025.
In a statement released, MultiChoice Ghana stated, “We have noted the statement made by the Minister for Communications Technology and Innovation, Hon. Samuel Nartey George.
We continue to engage with the Minister in a bid to find an amicable solution that is beneficial for all parties involved, but does not jeopardise the viability of the DSty service.
We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction”.
In a post on X in reaction to MultiChoice’s statement, Sam George wrote, “Let me be clear, I have no intention to continue tolerating the disrespect to Ghanaians by DStv.
If MultiChoice is not interested, as they claim in their last statement, in discussing a reduction in prices as they had indicated to me, we would proceed to effect the shutdown tomorrow as indicated.
DStv indicated their willingness to engage the Ministry on its concerns on pricing and prayed us to stay our enforcement action. If they have changed their position, then we simply would enforce the regulatory action”.
He added, “No company is above the law. When MultiChoice is ready to discuss price reduction, they can come to the negotiation table. Until then, there is nothing for us to meet over. The @NCAGhana would carry out enforcement.
Ghana is open for businesses that respect our laws and institutions”.
Meanwhile, A survey conducted by Ipsos, a global leader in market research, has revealed that about 97% of DStv subscribers in Ghana back the Minister of Communication, Digital Technology and Innovations, Sam George’s demands for DStv price reduction.
According to the Survey, the poll shows that about 75% of the subscribers view the charges for DStv services as exorbitant.
Parts of a summary of the report read, “Most customers (75%) perceive DStv fees as high or very high, while only a quarter see them as medium to low. Though DStv is usually perceived as a premium service in the market, this finding suggests that pricing could nevertheless become a major concern for customers if other measures are not taken by the service provider to address the issue,”
“Customer opinions on DStv/Multichoice value are polarized — while 50% see good value in the service, 44% disagree. This split perception indicates a potential gap in service delivery or misalignment between customer expectations and the service provided. Targeted communication or service enhancements might address this,” it added.
It also added, “Despite high costs, 59% of customers intend to continue their subscriptions. While loyalty remains strong, it could be challenged by higher prices and concerns over value for money in service provision”.
The survey reports come at a time when Ghana’s Communication Minister has waged a war on Multichoice operators of DStv.
See the post below:
Tomorrow, at 3pm, we would engage the Nation on the outcome of the work of the stakeholder committee that has been chaired by myself.
— Sam 'Dzata' George 🦁🇬🇭 (@samgeorgegh) September 28, 2025
Make a date. For God and Country. 🦁🇬🇭 pic.twitter.com/UH1Qb4c1Ro